Page Design in the Professional World

It has been made clear in Technical Writing class that page design is of high importance in regards to publishing professional documents. Before this course began, I took page design for granted and did not realize the thought and effort that an author must put into creating the document in order to grab the viewers attention. In this course we have had several assignments where we must either create or edit existing documents while utilizing effective page design. For example: I edited and helped redesign a restaurants menu by adding more effective titles, bolded words, catchy title, color, etc. Becoming more comfortable with page design and realizing its importance has surprisingly helped me in my professional career with the Fire Department. A week ago I was required to send out a "memo" to my co-workers at station 2 in regards to something of high importance to the other firefighters and I was confident that I could do a good job because of what I have learned thus far. Page design in regards to any document is what usually grabs the readers attention or turns them away suddenly. It is easy to see whether or not effort was put forth into a document. Chances are, if the document looks sloppy and doesn't have good design than the viewer will not put much effort forth into viewing it.